behavioral economics
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Serious Games and Edifying Soaps
11.27.17
BY DEVASHISH CHANDRA In Japan, video game developers recently designed a game, Rehabilium Kiritsu-kun, that motivates stroke patients to do their daily exercises. In Africa, MTV introduced a new TV soap opera, Shuga, that fuses sexual-health messaging with gripping storylines. A group of popular musicians in Mali, Troupe De Haire, recently created a music album targeting […]
Macro Lessons From a Micro-Experiment: Behavioral Insights for Policy Students
10.7.16
BY ROBERT REYNOLDS Policy students interested in nudging must run experiments. Yet, rigorous experiments require substantial time, funding, and expert guidance. Because most students do not have this, behavioral enthusiasts rarely complete experiments while in policy school. This should change. So, how can policy students do this without succumbing to the difficulties of professional experiments? […]